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Our Philosophy

MonSalwa is driven by the belief that food should be artfully prepared, wholesome and safe. We attend to every little detail with the same care as you would in your own kitchen to ensure that you and your loved ones get safe food that tastes amazing.

Tasty Innovation We don’t believe that great taste just happens – we think it needs to be carefully crafted and developed. We have truly embraced this belief, and this is reflected in the way we conduct our recipe research. We make our recipes with the passion and dedication of a true food lover. Our carefully selected team has adopted an innovative approach in developing and refining recipes, providing delicious experiences for you and your entire family every time, and adding excitement to the table. We put in a lot of love and dedication to the food that we make so you get wholesome flavors in every bite, with the comfort of knowing that your food is safely and hygienically made.

Frozen is Fresh Let’s admit it – all of us have heard many myths about how frozen foods are not fresh, stale, and unhealthy. We disagree. Our philosophy that frozen is fresh is proven through scientific research that finds no difference in nutritional content of frozen and non-frozen foods. Freezing food pauses the decaying process, and actually locks in nutrition and taste so your food reaches you as fresh on your dinner table as it was on the day it was made in our kitchen.

Frozen is Convenient We understand that you work hard to raise your family, handle your professional responsibilities, and take care of household tasks. You are the 21st century individual whose life is on a constant move. Whether you are a working mother who doesn’t want to her professional career to come at the cost of providing the best of everything to her children, or a student who’s juggling many different tasks every day, we understand you are busy. Let us help you. Our tasty foods add convenience to your life, and give you one less thing to worry about. With over 25 different foods, MonSalwa gives you and your families variety, convenience and a wholesome experience in every bite.

Our History

MonSalwa was established by the Sanaulla Group of Companies. The company has roots in Pakistan’s early days, when the spirit of private enterprise and business innovation was widespread. Sanaulla had traditionally been in textiles. However, a desire to build, diversify and explore new avenues led to the creation of MonSalwa frozen foods in 1997, at a time when frozen foods were virtually unheard of in Pakistan.

Through the dedication and hard work of our employees, MonSalwa has emerged as one of the largest food brands in Pakistan. The company’s strong business ethics and commitment to all stakeholders, including employees, suppliers and customers, inform all business decisions. We truly believe that it is our ethical compass that has allowed us to win the trust of many institutional customers, including restaurants and large modern trade retail outlets.

  • 1997

    Company Established
  • 1999

    Factory established at Hub, Karachi, and company commences local production in Pakistan
  • 2003

    First export award: KCCI Export Trophy – Non-traditional markets + New products
  • 2014

    Major infrastructure expansion with the move of the factory to Lahore

Our People

Here at MonSalwa, we believe in the power of individual acts. But more importantly, we believe in the power of teams. We firmly believe in the power of collaboration, and every day our employees are busy collaborating across the entire spectrum of our business operations. Collaboration unleashes potential, and allows our people to grow and push themselves in ways they did not imagine.

MonSalwa also works hard to inject a family-like culture in the organizations. It is for this reason that in an age of short stints and hopping across organizations for career progression, our employees stay with us. We rise when our people rise, and this principle guides the company’s relationship with its employees.

Our Facility

Health and Safety MonSalwa believes in getting great tasting food to you. But this great tasting food should not come at a cost to the health of you and your loved ones. This is why we follow numerous protocols to ensure that what you see on your kitchen table is the safest and most hygienic product possible. Our facilities are audited by BRC on an annual basis to ensure proper sanitation and hygiene.

We have implemented many programs to provide the best food quality possible. We monitor the production processes at all stages, and ensure that foods are free from microbial contamination by performing an analysis of all finished products. Furthermore, we have a strong traceability system in place which enables us to keep track of product shipments through the supply chain, from procurement to storage to distribution, and ultimately into the marketplaces, to ensure immediate response in the event of any food safety issues.

Facilities MonSalwa has the operational capacity to serve customers across the country. Our core strengths are based on strong operational know-how. We have a robust cold chain distribution network serving cities in remote corners of the country. After the production stage, we either blast freeze or instantly “quick freeze” (IQF) products at -35 C, instantly locking in the freshness and the nutritional value of our products.

Our automated production lines include Paratha, Samosa, Pizza, BBQ and forming. Having fully mastered the production processes has enabled us to customize our lines so the product that emerges appeals to the palate of the Pakistani consumer.

Merit Export Award 2011 - 2012
Merit Export Award 2011 - 2012

This award, given by the Federation of Pakistani Chambers of Commerce and Industry (FPCCI), recognizes the significant contributions MonSalwa has made to enhance the Made in Pakistan label. MonSalwa has been presented with this award each year since 2009 to 2013.

Merit Export Award 2010 - 2011
Merit Export Award 2010 - 2011

This award, given by the Federation of Pakistani Chambers of Commerce and Industry (FPCCI), recognizes the significant contributions MonSalwa has made to enhance the Made in Pakistan label. MonSalwa has been presented with this award each year since 2009 to 2013.

Merit Export Award 2009 - 2010
Merit Export Award 2009 - 2010

This award was given by the Federation of Pakistani Chambers of Commerce and Industry (FPCCI), recognizes the significant contributions MonSalwa has made to enhancing the Made in Pakistan label. MonSalwa has been presented with this award each year since 2009 to 2013.

Merit Export Award 2007 - 2008
Merit Export Award 2007 - 2008

This award, given by the Federation of Pakistani Chambers of Commerce and Industry (FPCCI), recognizes the significant contributions MonSalwa has made to enhance the Made in Pakistan label. MonSalwa has been presented with this award each year since 2009 to 2013.

Merit Exporter Award 2006 - 2007

This award, given by the Federation of Pakistani Chambers of Commerce and Industry (FPCCI), recognizes the significant contributions MonSalwa has made to enhance the Made in Pakistan label. MonSalwa has been presented with this award each year since 2009 to 2013.

Women's Lifestyle Expo – Participation Award 2006
Women’s Lifestyle Expo – Participation Award 2006

This award was given by the Women’s Lifestyle Expo – Participation Award 2006

Karachi Based Exporter Performance Award 2003 - 2004
Karachi Based Exporter Performance Award 2003 - 2004

This award was given by the Karachi Chamber of Commerce

South African National Halaal Authority

The South African National Halaal Authority (SANHA) is a renowned international organization that addresses concerns around halal food. It is a representative body comprising of leading theological bodies. The SANHA certification ensures that stringent controls are in place to deliver a product that is completely free from all non-Halal ingredients. MonSalwa is the first frozen foods brand in Pakistan with this certification.

Lahore Chamber of Commerce & Industry QFI 2014 - 2015

MonSalwa is a member of Lahore Chamber of Commerce and Industry (LCCI).

Karachi Chamber of Commerce & Industry 2014 - 2015

MonSalwa is a member of Karachi Chamber of Commerce and Industry (KCCI).

FPCCI
Federation of Pakistan Chambers of Commerce & Industry

MonSalwa is a member of Pakistani Chambers of Commerce and Industry (FPCCI).

Sundar Industrial Estate
Sundar Industrial Estate

MonSalwa is a member of Sundar Industrial Estate.

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